Our Hello Kitty® and Friends Collection is Here & It's the Cutest, Most Delicious Drop Ever

Arctic Fox just dropped the cutest collection featuring Hello Kitty®, Kuromi™, Pompompurin™, and My Melody™. Sweet on the surface and rebellious underneath, the Hello Kitty® and Friends Collection delivers cute on cute on cute with our most iconic shades plus an exclusive new pink that's about to become your new favorite. Whether you're drawn to soft pastels or bold, head-turning looks, this lineup has something for everyone.

Unlimited Cute Limited Edition

Express sweet main-character energy with vibrant, head-turning colors made to let your hair shine as bright and unique as you. This is where kawaii meets confidence, where you get to be both adorable AND bright.

Strawberry Milk - Bubblegum Pink Hair Color

Strawberry Milk is our new exclusive bubblegum pink shade inspired by Hello Kitty®: Sweet on the surface, bold underneath, Strawberry Milk is a whipped, creamy, candy-coated pink that serves supercute strawberry perfection with a side of main-character energy. This shade is basically edible (it's not, but it looks like it), and honestly, it's the pink we've all been waiting for.

Perfect for: Anyone who wants to be the sweetest person in the room while secretly having that bold edge underneath. If you're drawn to pink but want it to feel sophisticated, intentional, AND cute, Strawberry Milk is your shade. This is the pink that makes sense for anyone who's tired of playing it safe.

For best results, apply to a level 10 platinum blonde base.

Midnight Snack - Blue Black Hair Color

Midnight Snack is a Special Edition Transylvania,  repackaged and inspired by Kuromi™: Supercute and superspooky, Midnight Snack is a velvety, blue-based black that delivers inky shine with a side of midnight mischief. It's the shade for people who are cute and nice but love chaos; dark, dramatic, and absolutely gorgeous.

Perfect for: Anyone who wants rich, dramatic color without losing that touch of mischief and personality. If you've been thinking about going dark but want something with actual depth and shine (not flat or harsh), this velvety blue-based black is your answer. Midnight Snack is for people who know that the sweetest aesthetics can have a little edge.

Happy Fry-Day - Bright Yellow Hair Color

Happy Fry-Day is a Special Edition Cosmic Sunshine, repackaged and inspired by Pompompurin™: Happy Fry-Day is a golden, crispy yellow that's bright, buttery, and full of playful energy. Cheerful vibes for strands that shine as sunny as your mood. This is the shade that makes people smile when they see you. It's like bottled sunshine, but make it hair.

Perfect for: Anyone ready to go bold with a color that actually feels fun and wearable, not just a dare. If you love the idea of golden-hour vibes but translated into hair color, Happy Fry-Day is that shade. This is for people who want their hair to genuinely brighten the room.

For best results, apply to a level 10 platinum blonde base.

Hot Pink Glaze - Pink Magenta Hair Color

Hot Pink Glaze is a Special Edition Virgin Pink, repackaged and inspired by My Melody™: Hot Pink Glaze is a vibrant, hot pink that feels as sweet and charming as it looks, bursting with that signature sugary sparkle that makes you smile. This is pink that catches the light. This is pink that whispers "joy" in a way only a color can. It's practically candy in color form.

Perfect for: Anyone who wants a hot pink that feels genuine and radiant, not washed out or overwhelming. If you've been drawn to hot pink but weren't sure it was "you," this shade proves that playfulness and sweetness are exactly who you are. This is a color for people who believe in the quiet confidence of being unapologetically kind.

For best results, apply to a level 7 dark blonde base or lighter.

Get Your Shades on Lock

This collab isn't sticking around forever, so if you've been waiting for a sign to dye your hair with the cutest collection ever, this is it. Head over to arcticfoxhaircolor.com to shop our Hello Kitty® and Friends Collection and start living your most colorful, most adorable life.

Want to see what everyone's creating with these shades? Follow us @arcticfoxhaircolor to be the first to know about our latest drops and see all the gorgeous color transformations from the Fox Fam. Trust us, your feed is about to get a whole lot cuter.

About Sanrio® 

Sanrio® is the global lifestyle brand and home to Hello Kitty®, created in 1974, and many other beloved character brands such as My Melody™, Kuromi™, LittleTwinStars™, Cinnamoroll™, Pompompurin™, gudetama™, Aggretsuko™, Chococat™, Badtz-Maru™ and Keroppi™. Sanrio was founded on the philosophy that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration to offer quality products, services and activities that promote communication and inspire unique consumer experiences across the world. Today, Sanrio’s business extends into the entertainment industry with several content series, gaming offerings and theme parks. Sanrio boasts an extensive product lineup which is available in over 130 countries. Sanrio hopes to bring smiles to everyone’s faces with their vision of “One World, Connecting Smiles.” To learn more about Sanrio, please visit www.sanrio.com and follow @sanrio and @hellokitty on Facebook, Instagram, Twitter, TikTok, Pinterest and subscribe to the Hello Kitty and Friends YouTube Channel.