Magenta is a red-based color with pink and purple tones, based off of the natural dye cochineal, a revered red dye that at one point was worth more than gold. Viva Magenta represents tenacity, vigor, strength, and bravery. 

2022 was a trying year for so many of us. It was the second full year of a global pandemic, it was a year of restructuring and redefining how we live and exist. I think for many of us, it was a year of loss. A lot of people lost jobs, lost friendships, and had to restart in many ways. Viva Magenta is the perfect color for 2023, and represents reigniting that spark we all have within us. 

Leatrice Eiseman, executive director of Pantone said, Viva Magenta is about “writing a new narrative”. So what is your 2023 going to say? 

I know for me, I am going to commit to doing one thing that scares me, every week. Whether it is something as simple as asking an employee where something is in a store instead of my usual ‘wander all 110 aisles until I find it!’ stubbornness, or something much larger like trying to sell my art like I have been saying I will do for the last ten years, or keep going to my open mic nights I do bi-weekly (because let’s be real that scares me every. single. time). Time is going to pass regardless, and I will never regret trying, but I might regret not. 

I hope that this year becomes your year, babe. Let’s make 2023 magical. Dye your hair the fun color (helllo to this mix!). Apply for the job that might feel like it’s a stretch. Live your 2023 with abundant and unfettered JOY. Be brave. Do the scary thing. DO THE SCARY THING! Live your life in color. Viva Magenta!