Your Ultimate Guide to Nailing the Naturals AF Collection by Arctic Fox

If you want gorgeous, dimensional hair color that looks like you were born with it (but better), let's talk about Arctic Fox's Naturals AF collection. This lineup is changing the game for anyone who wants that effortless, lived-in color without the commitment of permanent dye. Whether you're going for sun-kissed blonde or rich espresso brown, we're breaking down everything you need to know to get salon-worthy results at home.

Arctic Fox Naturals AF

Here's the deal: Arctic Fox just made natural-looking hair color way more fun. The Naturals AF collection brings you five stunning shades that are all about depth, dimension, and that "your hair but better" vibe. These semi-permanent hair colors are vegan, cruelty-free, and packed with conditioning ingredients, so you're not just coloring your hair, you're treating it. Ready to find your perfect shade? Let's get into it.

Golden Hour

Shine bright with Golden Hour, a luminous golden blonde that glows like the sky right before sunset. Soft, radiant, and effortlessly dreamy, this shade wraps your hair in the kind of warmth and light that looks almost too good to be real. It's giving late summer evenings, good vibes, and hair that genuinely shimmers in the sun.

Best for: Platinum blonde bases
Undertones: Warm soft gold

How to get the look:

1. Lighten your hair to a level 10 platinum blonde

2. Apply Golden Hour to clean, dry hair making sure to fully saturate every strand

3. Wait at least 30 minutes but Arctic Fox experts recommend leaving it on longer for even better color payoff

4. Rinse your hair in cold water

5. Dry and style

Apricot Anarchy

Turn up the flavor with Apricot Anarchy, a juicy apricot brown that's bursting with color and dimension. Think sun-ripened peaches, golden afternoons, and hair that somehow looks naturally this good. Naturally vibrant and low-key iconic, this shade brings that fresh, effortless warmth that works so well for adding a vibrant boost to lighter hair or giving strawberry blonde a little extra life.

Best for: Platinum blonde bases
Undertones: Warm pastel peach

How to get the look:

1. Lighten your hair to a level 10 platinum blonde

2. Apply Apricot Anarchy to clean, dry hair making sure to fully saturate every strand

3. Wait at least 30 minutes but Arctic Fox experts recommend leaving it on longer for even better color payoff

4. Rinse your hair in cold water

5. Dry and style

Ruby Red

Own your glow with Ruby Red, a rich, warm red that is simply unforgettable. This one is for the baddies who want to stand out while still keeping things feeling neutral and wearable. It's striking without being overwhelming, bold without being loud. If you've been thinking about going red, this is your sign.

Best for: Soft brown or lighter bases
Undertones: Warm, rich red

How to get the look:

1. Lighten your hair to at least a level 6 light brown

2. Apply Ruby Red to clean, dry hair, making sure to fully saturate every strand

3. Wait at least 30 minutes, but Arctic Fox experts recommend leaving it on longer for even better color payoff

4. Rinse your hair in cold water

5. Dry and style

Diet Cola

Pop open a fresh twist on classic brown with Diet Cola, a smooth, medium brown shade that's effortlessly cool and refreshingly bold. It's the kind of color that just works on everyone, the perfect go-to when you want something polished and put-together without trying too hard. Sip on this shade for hair that's full of flavor without any of the fuss.

Best for: Soft brown or lighter bases
Undertones: Warm mid-tone brown

How to get the look:

1. Lighten your hair to at least a level 6 light brown

2. Apply Diet Cola to clean, dry hair, making sure to fully saturate every strand

3. Wait at least 30 minutes, but Arctic Fox experts recommend leaving it on longer for even better color payoff

4. Rinse your hair in cold water

5. Dry and style

Enchanted Espresso

Brew up something bold with Enchanted Espresso, a deep brown that's rich, cozy, and anything but basic. This shade is for when you want serious depth and dimension that still looks natural and polished. It's grounded, effortlessly chic, and the kind of brown that makes people ask what salon you go to. Spoiler: it was your very own bathroom.

Best for: Medium brown or lighter bases
Undertones: Cool dark brown

How to get the look:

1. Lighten your hair to at least a level 7 medium brown

2. Apply Enchanted Espresso to clean, dry hair, making sure to fully saturate every strand

3. Wait at least 30 minutes, but Arctic Fox experts recommend leaving it on longer for even better color payoff

4. Rinse your hair in cold water

5. Dry and style

Naturals AF Mixes

Want to create something totally custom? The Naturals AF shades play really well together (and with other Arctic Fox colors). Here are some of our favorite combinations that'll take your color to the next level.

Golden Hour + Diet Cola

How to get the look:

1. Lighten your hair to a level 10 platinum blonde

2. Mix 50% Golden Hour with 50% Diet Cola

3. Apply the mix to clean, dry hair, making sure to fully saturate every strand

4. Wait at least 30 minutes, but Arctic Fox experts recommend leaving it on longer for even better color payoff

5. Rinse your hair in cold water

6. Dry and style

Ruby Red + Purple AF

How to get the look:

1. Lighten your hair to a level 10 platinum blonde

2. Mix 50% Ruby Red with 50% Purple AF

3. Apply the mix to clean, dry hair, making sure to fully saturate every strand

4. Wait at least 30 minutes, but Arctic Fox experts recommend leaving it on longer for even better color payoff

5. Rinse your hair in cold water

6. Dry and style

Ruby Red + Enchanted Espresso

How to get the look:

1. Lighten your hair to a level 10 platinum blonde

2. Mix 50% Ruby Red with 50% Enchanted Espresso

3. Apply the mix to clean, dry hair, making sure to fully saturate every strand

4. Wait at least 30 minutes, but Arctic Fox experts recommend leaving it on longer for even better color payoff

5. Rinse your hair in cold water

6. Dry and style

Apricot Anarchy + Ritual

How to get the look:

1. Lighten your hair to a level 10 platinum blonde

2. Add a few drops of Ritual to Apricot Anarchy

3. Apply the mix to clean, dry hair, making sure to fully saturate every strand

4. Wait at least 30 minutes, but Arctic Fox experts recommend leaving it on longer for even better color payoff

5. Rinse your hair in cold water

6. Dry and style

FAQ

What are the undertones of the Naturals AF hair colors?

Each shade in the collection has been carefully crafted with undertones to give you that rich, dimensional finish. Here's a quick breakdown:

• Golden Hour — warm soft gold

• Apricot Anarchy — warm pastel peach

• Ruby Red — warm, rich red

• Diet Cola — warm mid-tone brown

• Enchanted Espresso — cool dark brown

Do I need to bleach my hair first?

It depends on the shade you're going for! The darker shades like Diet Cola, Ruby Red, and Enchanted Espresso can work beautifully on unbleached hair. As long as your hair is lighter than the shade you're applying, the color should deposit correctly. However, if your hair is darker than the shade you want (for example, medium brown hair going for Golden Hour), you'll want to lighten it first to get the best results.

Does the Naturals AF collection work on gray hair?

Semi-permanent color can work on gray hair, but since results can vary, we always recommend doing a strand test first to see how your hair takes the color before committing to a full application.

What will the Naturals AF shades fade to?

Just like our vivid colors, the Naturals AF shades fade within their own color spectrum. So instead of fading to something unexpected, you'll just see a softer, lighter version of your shade over time. Pretty seamless.

Ready to Transform Your Hair?

The Naturals AF collection is here to give you that effortless, dimensional color you've been dreaming about, no salon appointment necessary. Whether you're going bold with Ruby Red or keeping it classic with Enchanted Espresso, you're about to have some seriously gorgeous hair days ahead.

Shop the full Naturals AF collection at arcticfoxhaircolor.com and follow us online @arcticfoxhaircolor for more updates and hair color inspo. Your best hair color is waiting!